Research & Development
Balancing market research and R&D in a technology-driven product development process—especially for a niche product—requires strategic alignment between consumer demand, and technological innovation. We help you balancing the two.
Use Market Research to Guide, Not Dictate
R&D (Research & Development) or RTD (Research & Technological Development) activities differ from company to company and facility to facility. But are based on two primary models. A R&D department, either staffed by engineers directly developing new products. Or, staffed with industry specialists tasked with applied research in the scientific or technological field(s). Facilitating future product development.
Our teams R&D knowledge & experience will help you to develop only the best product & genetics for the most effective (medicinal) Cannabis available. And our production team will help you transform your products into consistent, effective, and certified pharmaceutical grade solutions. Consistently adhering to good Current Good Manufacturing Practices (cGMP).
Market research is carried out to establish the needs of consumers and a potential market for a new ‘niche’ product. If the development is technology driven. R&D is responsible for developing products to meet the required needs. A system driven by marketing is one that puts the customer needs first, and produces goods that are known to sell.
Validation/Qualification in the Cannabis industry is the documented evidence, with a high degree of assurance, that any Cannabis-related processes, systems (facilities, equipment, and software), GPP/GMP procedures, and analytical testing methods comply with acceptable specifications and regulatory requirements. Safety practices are outlined in full, going above and beyond what is required by state law and regulations.
Innovation, Durability & Ecology
Without an (internal) R&D program, a company must rely on strategic alliances, acquisitions and networks to tap into the innovations of others. Or the company can out-source R&D to a contracted research organization.
Balancing market research and R&D in a technology-driven product development process—especially for a niche product—requires strategic alignment between consumer demand (marketing) and technological innovation (R&D). Continuously working on revising or improving the design and range of products. This to keep up with competition and the ever-evolving preferences of the consumer. And the inevitable growing of the (denial) industry and industry standards. Aiming for quality, consistency, hygiene & traceability.
+0 Uses
Anything made from cotton, soy, plastic, or wood, can be made from hemp materials
The 1990’s protest slogan “Hemp can save the world” still echoes in the 21st century. Even tough industrial Hemp is still illegal in many countries, true believers have been advocating the bright future for this diverse plant, also known as Cannabis for a very long time. And with good results: As a health food, hemp has become increasingly popular.
The bright future of Hemp exists in the environmental merit. Hemp is sold alongside organic cotton for clothes and is becoming popular, as environmental awareness becomes more prevalent.
The increased demand for health food has stimulated the trade of shelled Hemp seed, Hemp protein powder and Hemp oil as well as finished and ready-to-eat food products, using these derivatives as ingredients. The use of Hemp oil in the manufacturing of body care products has also increased.
Hemp Plastic is a technology based on 20-100% Hemp fibre-based plastics that can be moulded or injection moulded. The use of fibre-reinforced composites and other natural plastics are expected to become more popular as oil prices rise and the world becomes more environmentally aware.
"SWOOSH.. CLANG!"
The blade bounced off harmlessly, leaving not even a dent.
A collective gasp rippled through the crowd.
Ford turned to them, a knowing smile beneath his round spectacles. “See?” he said. “Stronger than steel, and grown from the American farm.”
Reporters scribbled furiously. Engineers whispered in awe. Ford’s point was made: the future didn’t have to be dug from the ground—it could be grown.
In The Netherlands Dr. Marcel Toonen has worked on improvement of industrial crops at Plant Research International (University of Wageningen) since 1998. The work covers a broad spectrum of research themes which include a Hemp breeding programme, molecular improvement of fibre quality and chain project to develop new fibre-based products.
The university focuses mainly on the use of Hemp for the textile industry and food industry. It does so by trying to develop special genetics to reduce costs on harvesting and processing the plant. This is done through extensive research into the cell and stem bindings of the Hemp plant. The idea is if the fibre would be less strong to begin with, the production process should be much more affordable.
”Cultivation of ‘industrial’ plants is still relatively expensive in Western Europe.” Dr Toonen says “It has to compete with hemp production in other continents and with other fibre plants on the world market. Industrial Hemp in the Netherlands and other EU countries is possible, but then there has to be more demand from European companies.”
