An unwritten rule of thumb in the food industry is; Would you let your mother, father, kids/family consume this product?
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To uphold industrial standards there are many rules and regulation as to how you handle your product during your production process and distribution. Often also very much dependable on what product you are producing. These regulations usually differ per industry, country, and in our business even per state. And the importance of packaging and logistics within your operation can be an underestimated bump in the road for the production or distribution of your product.
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From seed or clone. To flower, extract or edible. You will have people handling your product. From the start of the production process, until it reaches the shop or dispensary and the consumer acquires the product. People don’t speak of internal, or external ‘Logistical Nightmares’ for nothing. So, at all times you want to make sure you know how your product is safely & efficiently transported to your enduser/customer base. And have the records to back that up in case of emergency. Even when you are operating in a grey area.
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Something About ROI here
One of your main keywords should be ROI (return on investment). Although marketing is an ongoing process. You do want to have a clear idea on what that investment in Ads, influencers or Research & Development will bring you in return. On a yearly or quarterly basis whichever you prefer. Marketing & Sales in this industry are an art to master and ever-changing.
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What's Hot, What's Not
Knowing is half the battle. And staying up to date/ keeping your ears to the ground is essential in this business. To prevent your products or business Sales & Distribution interfering with your schedule. Or worst, coming to stand-still. Rest assured that our team is well informed and our network spreads nearly all over this globe.
For decades we have fought, advocated, cultivated, published, and still learned from this versatile plant.
To successfully stay in this business, our main objective is to work towards normalising and utilising this multi-faceted plant as much as we can. Knowing a sustainable work environment has to run efficiently and effectively.
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